Rosenfield/Dentino Is Renamed
The 15-year-old agency, headed by company president Karl Dentino, is based in Jersey City, NJ. Its roster includes financial services and casino clients.
The social software provider acquired the provider of social data integration.
Noah Jessop, CommandIQ's former CEO, will join the Liquid team as head of data and evangelist for the newly minted LiquidIQ platform.
The new company's products will be a best-of-both-worlds combination, with DataMentors' technologies and Relevate's data products paired up.