Roche Opens Direct Response Buying Review

Share this content:
Pharmaceutical giant Roche, Nutley, NJ, has launched a review to choose an agency that will buy direct response media for its Tamiflu influenza pill.


Agencies participating in the review include Young & Rubicam's Impiric, which handles direct response buying for Tamiflu; Initiative Media's Media Direct Partners; and Media Marketing Solutions, also owned by Y&R.


AAR/Bob Wolf Partners, New York, is the advertising consultant on the review. The decision is due in October.
close

Next Article in Agency

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above