RJ Reynolds names Q Interactive acquisition AOR

Share this content:

RJ Reynolds has named Q Interactive its digital agency of record for customer acquisition efforts, according to a statement from the agency.  

Q Interactive also announced that it has established a media buying and planning practice. Bob Girolamo, former VP of West Coast sales at the agency, will lead the media business as SVP.

The practices add media capabilities to Q Interactive's direct mail, e-mail, online lead generation and display advertising offerings.

Representatives from Q Interactive and RJ Reynolds could not be immediately reached for comment.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above