Riches Leaves OgilvyOne for Toymaker Hasbro Inc.

Share this content:
Wendy Riches, OgilvyOne's North America chairwoman, has left the New York-based agency to head direct marketing and e-commerce at toymaker Hasbro Inc., Pawtucket, RI.

She will not be replaced at Ogilvy, according to agency publicist Mary Fichter. Instead, Riches' responsibilities will be taken over by Carla Hendra, who was named president of OgilvyOne New York in April.

At Hasbro, Riches will assume the new position of president, global direct marketing and e-commerce. She will oversee the company's e-commerce strategy and direct marketing as the company begins to sell a range of products direct to consumer over the Internet in the fourth quarter.

"For some time now, Hasbro has been working on expanding its distribution through new channels such as direct-to-consumer selling and online e-commerce," said Alan G. Hassenfeld, Hasbro's chairman/CEO. "Wendy's track record and experience make her a wonderful choice to lead us forward in this area."

Next Article in Agency

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above