Reliant Plans DRTV Campaign

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Reliant Interactive Media Corp., Clearwater, FL, said this week that it has acquired the exclusive rights to market the Light and Easy Steaming System through direct response infomercials, the Internet and retail. Reliant said it shot the show for the steaming system and will begin airing it next week. The company plans to use part of the time on the infomercials to direct customers to its Web site. The infomercial is co-hosted by direct response TV veterans Mel Arthur and Sandy Bradley.

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