Reeve Foundation Names Crossbow Group

Share this content:
The Christopher Reeve Paralysis Foundation appointed Crossbow Group, Westport, CT, as its agency of record after dislodging CMS, an Arlington, VA, firm.


Five other undisclosed agencies competed for the account. The incumbent did not participate in the review. Crossbow will handle branding, positioning, fundraising strategy and execution of direct response campaigns for the Springfield, NJ, nonprofit.


"Our task is to efficiently raise funds in a very challenging economic and geopolitical environment and to lower the cost of acquiring donors," said Jay Bower, president/CEO of Crossbow, whose most recent assignment was from financial software firm Intuit.


The foundation is named for the former "Superman" actor who was paralyzed from a horse riding accident. It funds research on treatments and cures for spinal cord injuries and other central nervous system disorders. Other activities include a grants program, advocacy efforts and a paralysis resource center.


In the years since its founding, the foundation has given $30 million in research grants to leading neuroscientists and another $2.5 million to organizations that help people with disabilities live more independently.


Direct marketing was chosen over general advertising for its cost-effective and measurable nature. Crossbow is charged with increasing size, frequency and reach of fundraising efforts through mail, e-mail and the Internet. It will create a consistent brand identity and a new logo.


"We'll execute upward of 30 campaigns in the next year," Bower said.


Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above