Redi-Mail Buys PPS Medical Marketing Group
Terms of the transaction were not disclosed.
Redi-Mail Direct Marketing offers custom Web application development and hosting, database management, lettershop and fulfillment capabilities.
As part of the deal, Redi-Mail Direct Marketing will become one of 10 database licensees of the American Medical Association's proprietary data, with the ability to resell AMA data such as physician and state license information. This information lets medical marketers send physicians updated information on goods and services in support of their medical practices.
In addition to providing AMA physician databases and other list services, Redi-Mail will expand its pharmaceutical sampling business and remarket several rebate and coupon programs, including Pharma-Scripts.
Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters