Reading the Web Leads Consumers to Switch Firms
The report said the opinions of 10.3 million Americans' changed about a financial services after reading company-specific or industry information on the Internet. One in four of those people, 3.1 million customers, switched to a new financial institution as a result of their findings.
More than 16 percent interviewed about insurance, banking or investing experienced a change of opinion about industry providers after viewing content on the Web. The results are part of an ongoing study about Internet branding by the New York-based company.