RC To Launch New Marketing Program

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The Royal Crown Cola Co. will launch a new marketing campaign today.

RC Cola will introduce the "Great Taste-Great Value Guarantee," which will offer customers money back if they are not satisfied with their RC Cola. The campaign will be supported by on-package coupons and a springtime "Buy Two Get One Free" offer, as well as 55-cent coupons on next purchases.

"We feel we've taken the right and important steps to target our core customer and perhaps even attract new ones," said Jeffrey Spencer, RC's senior vice president of marketing. "We've developed a program that speaks directly to consumers when they are cruising the beverage aisle and making their purchasing decisions."

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