RC To Launch New Marketing Program

Share this content:
The Royal Crown Cola Co. will launch a new marketing campaign today.


RC Cola will introduce the "Great Taste-Great Value Guarantee," which will offer customers money back if they are not satisfied with their RC Cola. The campaign will be supported by on-package coupons and a springtime "Buy Two Get One Free" offer, as well as 55-cent coupons on next purchases.


"We feel we've taken the right and important steps to target our core customer and perhaps even attract new ones," said Jeffrey Spencer, RC's senior vice president of marketing. "We've developed a program that speaks directly to consumers when they are cruising the beverage aisle and making their purchasing decisions."
Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here