RC To Launch New Marketing Program

Share this content:
The Royal Crown Cola Co. will launch a new marketing campaign today.


RC Cola will introduce the "Great Taste-Great Value Guarantee," which will offer customers money back if they are not satisfied with their RC Cola. The campaign will be supported by on-package coupons and a springtime "Buy Two Get One Free" offer, as well as 55-cent coupons on next purchases.


"We feel we've taken the right and important steps to target our core customer and perhaps even attract new ones," said Jeffrey Spencer, RC's senior vice president of marketing. "We've developed a program that speaks directly to consumers when they are cruising the beverage aisle and making their purchasing decisions."
Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here