Rapp-Collins to Take Over Adobe Systems Management
The assignment includes upgrade, lead-generation and cross-selling programs. Adobe cited the agency's worldwide capabilities as one of the determining factors in its decision to award it the work.
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"Clients increasingly care less about the brand," says Bill Kanarick, chief strategy officer for Publicis.Sapient.
Are Snap's Spectacles the precursor to VR?
Facebook's removal of trending topics descriptions makes them a purveyor of clickbait