Rapp Collins Creates CMO Title
Grossman previously was chief strategy officer for two years. His new title requires him to lead a team of Rapp Collins professionals in database marketing, analytics, brand planning and emerging media.
Linking price quotes to CRM opens new personalization opportunities
Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads.
Western Union's head of global social strategy explains how tapping into customers' distinct cultures and needs creates engaging, relatable stories that prompt action.