Rapp Collins Creates CMO Title
Grossman previously was chief strategy officer for two years. His new title requires him to lead a team of Rapp Collins professionals in database marketing, analytics, brand planning and emerging media.
Ogilvy & Mather North America Chairman and CEO John Seifert will take the global helm in September.
The promotion agency veteran led creative efforts at Frankel/Arc for the past two decades.
Google adds some right-side creativity to the left-side logic of its Hummingbird search algorithm. Marketers should be left humming a happy tune.