Rapp Collins Creates CMO Title
Grossman previously was chief strategy officer for two years. His new title requires him to lead a team of Rapp Collins professionals in database marketing, analytics, brand planning and emerging media.
The Postmaster General envisions a bright future for mail--especially if the exigent surcharge is restored.
Linking price quotes to CRM opens new personalization opportunities
Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads.