Rapp Collins Appoints Baer as President

Share this content:
Rapp Collins Worldwide, Chicago, a division of Omnicom Group, New York, appointed Ian Baer as president of its Chicago office, effective immediately. Baer replaces Michael Carney, who is considering opportunities within the overall Omnicom network.

Malcolm Speed, chairman/CEO of Rapp Collins, praised Baer's history with the company and said his latest appointment "was a reflection of his impressive capabilities and success in expanding a number of our key client relationships in New York."

Baer, 33, has worked for the agency's New York office on the Pfizer, Kaiser Permanente, M&M/Mars, Western Union and U.S. Navy accounts.

"It's an amazing time [to be working] in the direct marketing industry," Baer said. "Agencies like ours that have their eye on the future will be ahead of the game." But in order to stay there, Baer noted, "we can't wait for clients to tell us where their marketing fits in. We need to approach them as partners and [build] together."

Rapp Collins Worldwide has 54 offices across 28 countries and 1998 capitalized billings more than $2.004 billion.

Next Article in Agency

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above