Rakuten Names Joines CMO

Share this content:
Rakuten's Jessica Joines
Rakuten's Jessica Joines

Rakuten Marketing today announced the formation of a new digital marketing division and the appointment of its first CMO, Jessica Joines, a cofounder of  Digital Marketing Review (DMR) with 15 years' experience in strategic positioning and media buying.

The newly formed division combines the company's search marketing, lead generation, and mobile businesses with its LinkShare, MediaForge, and PopShops acquisitions under the name Rakuten Marketing. Rakuten's stated purpose is to create a one-stop shop for digital marketers.

Before helping to form DMR, Joines served in both creative and media roles at Reprise Media, Universal McCann, and DDB. She is said to have played key roles in client wins for these agencies that included Bayer, Charles Schwab, Johnson & Johnson, Gillette, Nationwide, and BMW.

This is the second big move in the past week for Rakuten Marketing's parent Rakuten Inc. The owner of the Rakuten Eagles Japanese League baseball team also collected about $20 million from the New York Yankees for the rights to sign ace pitcher Masahiro Tanaka.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here