PSP Marketing, ParView Form Marketing Agreement

Share this content:
PSP Sports Marketing said Friday it has entered into a marketing agreement with ParView Inc., Sarasota, FL, a GPS course management and wireless communications system for the golf industry.

PSP will be responsible for coordinating advertising for ParView's in-cart GPS system. The system provides golfers with a graphical hole and green overview, exact distancing, electronic scorekeeping, a live tournament leader board, food an beverage ordering, and two-way communication with the pro shop.

ParView also recently introduced a patent-pending credit card swipe interface with the in-cart GPS system that will allow golfers to pay for their outing, order merchandise directly from sponsors whose advertising messages are integrated with the golfing information, or pay for their food and beverage orders.

"We are very excited about the relationship with PSP Sports Marketing," said Nathan J. Yoder, vice president of marketing at ParView. "We currently have the ParView system installed at 70 golf courses throughout the U.S. We have integrated nonobtrusive advertising messages in with graphic displays of each hole."

Through the ParView system, advertisers can have their messages changed on one course, or all of them, overnight from ParView's headquarters to reflect a promotion or new ad campaign, said Thom Hering, senior vice president of sales and marketing.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above