Profits Up 95 Percent at Big Flower

Share this content:
Advertising and marketing services company Big Flower Holdings Inc., New York, increased its adjusted 1997 net sales 14.5 percent to $1.4 billion, from $1.2 billion in 1996. Adjusted net income for 1997 grew 95.1 percent to $28 million, from $14.4 million in 1996.

Adjusted net sales for the fourth quarter of 1997 rose 17.7 percent to $420.8 million, from $357.6 million in 1996. Adjusted net income for the quarter grew 31.4 percent to $13.5 million, from $10.3 million for the same period in 1996.

The company said the results reflect increased demand for its higher-margin targeted marketing and advertising products, growth in the digital services businesses and several acquisitions made last year.
Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here