Profits Up 95 Percent at Big Flower

Share this content:
Advertising and marketing services company Big Flower Holdings Inc., New York, increased its adjusted 1997 net sales 14.5 percent to $1.4 billion, from $1.2 billion in 1996. Adjusted net income for 1997 grew 95.1 percent to $28 million, from $14.4 million in 1996.


Adjusted net sales for the fourth quarter of 1997 rose 17.7 percent to $420.8 million, from $357.6 million in 1996. Adjusted net income for the quarter grew 31.4 percent to $13.5 million, from $10.3 million for the same period in 1996.


The company said the results reflect increased demand for its higher-margin targeted marketing and advertising products, growth in the digital services businesses and several acquisitions made last year.

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above