Prime Response To Expand in Europe

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Prime Response, a customer relationship-management solutions vendor, said yesterday that it has appointed four new overseas resellers help to strengthen the company's market position within Europe, the Middle East and Africa.

The new resellers include Ultima, based in Turkey; Origin, in Spain; USKO Ltd., in South Africa; and Oculos, in Scandinavia and Nordic countries.

All of these resellers are information technology and customer-relationship management vendors. Ultima, for example, provides software solutions and IT consultancy to the banking, finance and insurance sectors in Turkey; is the main Lotus Notes reseller in Turkey; and is in strategic partnerships with IBM, Lotus and Sybase. Origin BV, headquartered in Eindhoven, the Netherlands, provides a of information-based technology services for global corporations around the world, and its client list includes AT&T, Canon, Philips Electronics, Kodak, Procter & Gamble, and Siemens. USKO offers Business Intelligence, and CRM solutions and is a leading IT company. And, Oculos is an IT consultancy specializing in data warehousing, the Internet, and marketing automation.

According to Prime Response, these partnerships are important strategic initiatives in building customer relationships within these key territories.

"The new distribution network will enable Prime Response to strengthen its product offerings to these growing markets," said Allen Swann, president, international operations, Prime Response. "There is an increasing trend for multinational companies to develop smart marketing campaigns with an emphasis on delivering information via the Internet, as well as through traditional channels."

The resellers are also looking forward to extending their relationship with Prime response.

John De La Hbeck, chief executive officer of USKO said , "USKO's core competencies, including customer management, are perfectly aligned to the modern organization's IT requirements and the powerful combination of Prime Vantage [Prime Response's campaign management software] and the proven track record of the USKO relationship marketing team will enable it to become a leading marketing automation provider in Africa."

Prime Response is well-known for Prime Vantage and its Web-based, multi-channel marketing automation software solution that integrates Internet channels, such as e-mail and the Web, with traditional marketing channels, such as direct mail, call centers, direct sales systems, and mass market advertising.

Prime Response was originally based in the United Kingdom, and its international headquarters is currently based in London. The company also has offices in Antwerp, Atlanta, Chicago, Denver, Frankfurt, Melbourne, Minneapolis, Munich, Paris, and San Francisco.

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