Prime Response Files to Raise $52.3 Million in IPO

Share this content:
Marketing software provider Prime Response Group Inc., Cambridge, MA, filed with the Securities and Exchange Commission last week to raise about $52.3 million in an initial public offering. The company did not disclose how many shares it plans to sell or the expected range of the opening price for those shares.


The company, which makes campaign management software that seeks to help large corporations create and execute targeted marketing campaigns, said it lost about $15.5 million on $13 million in revenues through the first nine months of 1999. It filed to trade on the Nasdaq exchange under the symbol PRME.


The company said it would use about $10.4 million of the proceeds from the IPO to pay some holders of its series B preferred stock and $4.3 million to pay a promissory note. Proceeds also will be used for working capital, product development, acquisitions and general corporate purposes.
Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here