Prime Response Files to Raise $52.3 Million in IPO

Share this content:
Marketing software provider Prime Response Group Inc., Cambridge, MA, filed with the Securities and Exchange Commission last week to raise about $52.3 million in an initial public offering. The company did not disclose how many shares it plans to sell or the expected range of the opening price for those shares.


The company, which makes campaign management software that seeks to help large corporations create and execute targeted marketing campaigns, said it lost about $15.5 million on $13 million in revenues through the first nine months of 1999. It filed to trade on the Nasdaq exchange under the symbol PRME.


The company said it would use about $10.4 million of the proceeds from the IPO to pay some holders of its series B preferred stock and $4.3 million to pay a promissory note. Proceeds also will be used for working capital, product development, acquisitions and general corporate purposes.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above