Postfuture Seeks Patent for E-Mail System

Share this content:
Online relationship marketing firm Postfuture Inc. filed an application with the U.S. Patent and Trademark Office for a system to personalize e-mail messages.


The patent covers a set of extensions to Postfuture's Web-based Postpublisher publishing and distribution platform. This includes features for content categorization, rules creation and customer preference mapping intended to make it easier to personalize customer communications.


Dallas-based Postfuture likens its concept to a deck of playing cards. Each HTML or text message is built as a collection of tiled areas called publishing zones to enable content insertion and categorization. Each zone can be organized as a stack of content layers called a multi-content zone that acts like a stack of cards.


Thus, each layer can be associated with a rule that selects a particular layer or card in the stack based on matching preferences in the customer base. A marketer therefore can stack the cards of content by setting conditions for the way to deal the cards to each customer.


Postfuture envisions that several multi-content zones typically are presented within a publishing template to automate recommendations for a multitude of products producing large quantities of message combinations across a single audience.


close

Next Article in Agency

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above