Postfuture Seeks Patent for E-Mail System

Share this content:
Online relationship marketing firm Postfuture Inc. filed an application with the U.S. Patent and Trademark Office for a system to personalize e-mail messages.


The patent covers a set of extensions to Postfuture's Web-based Postpublisher publishing and distribution platform. This includes features for content categorization, rules creation and customer preference mapping intended to make it easier to personalize customer communications.


Dallas-based Postfuture likens its concept to a deck of playing cards. Each HTML or text message is built as a collection of tiled areas called publishing zones to enable content insertion and categorization. Each zone can be organized as a stack of content layers called a multi-content zone that acts like a stack of cards.


Thus, each layer can be associated with a rule that selects a particular layer or card in the stack based on matching preferences in the customer base. A marketer therefore can stack the cards of content by setting conditions for the way to deal the cards to each customer.


Postfuture envisions that several multi-content zones typically are presented within a publishing template to automate recommendations for a multitude of products producing large quantities of message combinations across a single audience.


Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above