Politis Handles PR for Yahoo-Branded Electronics

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Diamond Electronics Inc. appointed Politis Communications, Draper, UT, to offer public relations and strategic communications for the launch of its line of consumer electronics with Yahoo.

The Yahoo-branded consumer electronics covers Diamond home theater systems, DVD players and other products. They will be made, distributed and marketed in the United States, Canada and Mexico.

Two home theater systems and three DVD players are available at http://gear.yahoo.com/electronics. They are sold under an agreement to license the Yahoo brand. Diamond Electronics is based in San Diego.

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