Phelps Wins Malaysia Airlines, NuSil

Share this content:
Malaysia Airlines and NuSil Technology, a formulator of silicone compounds for the healthcare, electronics and aerospace industries, named the Phelps Group, Santa Monica, CA, to handle marketing duties.


The Malaysia Airlines campaign comprises advertising, public relations, promotions and interactive marketing to support the airline's routes in North and South America.


Phelps also will handle integrated marketing for Golden Holidays, a wholly owned arm of Malaysia Airlines that offers travel packages and tours to Malaysia. The agency will help the airline design and build a database system, too.


For NuSil and its Morehouse-Cowles unit, Phelps will handle advertising, PR and direct and interactive marketing. Morehouse-Cowles supplies equipment and technology for milling, mixing and dissolving for the chemicals, paints, pigments and coatings markets.


Phelps, which also has an office in Laguna Beach, CA, has more than 70 executives and billings exceeding $55 million. Clients include ARAMARK, Panasonic, PETCO, Dunn-Edwards Paints, Fairmont Hotels, Monrovia Growers, Crystal Cruises, Tahiti Tourisme, Countrywide, City of Hope and divisions of Seiko and TDK.


Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above