Pepsi, Yahoo Restore Loyalty Program

Share this content:
Pepsi-Cola North America and Yahoo have revived, an online promotion site that allows Pepsi and Mountain Dew consumers to earn loyalty points for a range of rewards.

Introduced last year, the program was relaunched Oct. 2 after a period of inactivity. It offers merchandise worth an estimated $20 million. Yahoo, Sunnyvale, CA, manages the promotion for Pepsi, Purchase, NY.

Consumers receive points from 1.2 billion specially marked 20-ounce and 1-liter bottles or fountain cups of Pepsi brands. These include Pepsi, Pepsi One, Mountain Dew, Diet Mountain Dew, Wild Cherry Pepsi, Mug Root Beer and Orange Slice.

Bottles and cups are marked with the legend, ", powered by Yahoo!" Under each cap or on fountain cup game pieces are a unique 10-digit alphanumeric code.

Consumers open a Yahoo account by visiting or, which will tell the worth of each code. People can win from 100 to 1,000 points, or merchandise can be won instantly. Points can be redeemed for digital awards and music, and online retailer discounts. Participants can add points to their account for redemption until the program ends Jan. 31.

Interactive agency Tribal DDB Dallas has developed 200 digital rewards for, including branded games, digital toys, desktop themes, animated shorts and screensavers. Participating merchants include Sony Music, Sam Goody, Sony Pictures Entertainment and Universal Music Group.

To promote, two new television spots featuring the Smashmouth and 3LW bands will go on air next year and run through fall. BBDO New York, created the spots. Three radio spots will support the effort.

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above