PeopleSoft Names Yates for Online, Offline Marketing

Software firm PeopleSoft has named Yates Advertising, San Francisco, as its agency of record for direct marketing.

The win comes on the heels of new accounts such as Visa and Intuit, which Yates won late last year.

Yates will create direct mail, collateral and online marketing, including HTML e-mails, for PeopleSoft.

A 9-year-old full-service direct marketing agency, Yates' clients include Cingular, Vicinity Corp., SBC and Autonomy.

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