PeopleSoft Names Yates for Online, Offline Marketing

Share this content:
Software firm PeopleSoft has named Yates Advertising, San Francisco, as its agency of record for direct marketing.

The win comes on the heels of new accounts such as Visa and Intuit, which Yates won late last year.

Yates will create direct mail, collateral and online marketing, including HTML e-mails, for PeopleSoft.

A 9-year-old full-service direct marketing agency, Yates' clients include Cingular, Vicinity Corp., SBC and Autonomy.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above