PeoplePC Picks Reprise Media for Search

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PeoplePC, EarthLink's Internet service provider unit, tapped Reprise Media, New York, to handle search engine marketing.

The firm is to create, deploy and manage search campaigns to drive paid registrations to PeoplePC, a value-line dialup ISP.

Reprise will use its Reprise Process, a scalable development method that takes a holistic approach to search campaign management. Other Reprise clients include Reader's Digest, Capital One and BellSouth.

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