Penn Garritano Draws 3M, Others

Share this content:
3M hired Penn Garritano Direct Response Marketing, Minneapolis, to handle a direct marketing effort for its Post-it repositionable notes brand.


The agency will create and execute a campaign targeting brand managers and key influencers who make promotional marketing decisions. The goal is not just to create brand preference for Post-it products as promotional items, but also to drive purchase.


3M, St. Paul, MN, owns trademarks such as Scotchgard and Scotch-Brite, Post-it, Thinsulate, Filtrete, Command and Vikuiti.


Penn Garritano won two other accounts, adding to a portfolio that includes Pfizer Animal Health, Polaris, National Geographic, Medtronic and Toro.


Physicians Mutual Insurance Co. hired the agency to help with the launch of a cancer benefit for women that focuses on preventative screening and long-term care. The 102-year-old, Omaha, NE, firm provides health and life insurance services.


The other win was Marketing Architects, Minneapolis, as Penn Garritano is the new DM agency of record. Marketing Architects provides direct response radio marketing services. It places about 3.5 million radio spots across 250 station affiliates annually for clients.


Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above