Penn Garritano Draws 3M, Others

Share this content:
3M hired Penn Garritano Direct Response Marketing, Minneapolis, to handle a direct marketing effort for its Post-it repositionable notes brand.


The agency will create and execute a campaign targeting brand managers and key influencers who make promotional marketing decisions. The goal is not just to create brand preference for Post-it products as promotional items, but also to drive purchase.


3M, St. Paul, MN, owns trademarks such as Scotchgard and Scotch-Brite, Post-it, Thinsulate, Filtrete, Command and Vikuiti.


Penn Garritano won two other accounts, adding to a portfolio that includes Pfizer Animal Health, Polaris, National Geographic, Medtronic and Toro.


Physicians Mutual Insurance Co. hired the agency to help with the launch of a cancer benefit for women that focuses on preventative screening and long-term care. The 102-year-old, Omaha, NE, firm provides health and life insurance services.


The other win was Marketing Architects, Minneapolis, as Penn Garritano is the new DM agency of record. Marketing Architects provides direct response radio marketing services. It places about 3.5 million radio spots across 250 station affiliates annually for clients.


Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above