Participate.com, Yankelovich Partners Join Forces

Share this content:
Market research leader Yankelovich Partners, Norwalk, CT, and Participate.com, Chicago, an online community management services company, have debuted a co-branded program called Community Catalyst designed to help businesses better understand their customers, build an online community and maintain an active dialogue with their customers.


According to both companies, Community Catalyst blends Yankelovich Partners' consumer trends and attitudes research with Participate.com's online community management expertise. Clients who utilize the Community Catalyst service will learn how to build a successful community, retain customers, tailor community programs, identify areas to market their community, develop cross marketing programs, and lower cost of customer acquisition.


In addition, the companies say Community Catalyst will give clients the ability to define community values and messages, optimize media buys, and understand how their customers view themselves.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above