Organic promotes Scarfi to CEO

Share this content:
Organic, Inc
Organic, Inc

Omnicom Group digital agency Organic appointed Marita Scarfi CEO on April 28. Promoted from EVP and COO, she replaced Mark Kingdom, who left in May 2008 to become CEO of Second Life.

In the past two years, Scarfi led the agency in partnership with Chairman Jonathan Nelson and Chuck Russo, chief development officer. Nelson was named CEO of Omnicom Digital last October, while Russo left the agency to join Corbett Accel Healthcare Group as chief experience officer in July 2009.

Scarfi, who joined the agency as its 40th employee in 1996, said she will focus on growing the agency's analytics practice, as well as its predictive modeling capabilities.

“The more we can have data predict the outcome of consumer behavior and sales, the more it can inform us in the type of creative we work on for our clients to drive sales,” she said. “Marrying data from across the different digital platforms helps us be more proactive as marketers.”

Scarfi added that another goal is to grow the agency globally, in particular through aggressive expansion into Europe.

close

Next Article in Agency

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above