ORB Signs Forbes.com

Share this content:
Forbes.com has named ORB Inc., New York, as its advertising agency of record for an estimated $12 million account.


ORB replaced incumbents Avenue A, Seattle, and Merkley Newman Hartley, New York. Merkley, however, will continue working on the Forbes magazine account.


"Their objective is to drive registrants of the Forbes.com site, not just traffic, and also increase the quality of the audience," said Andy Pakula, CEO of ORB.


In its search, Forbes.com stipulated that the agency must deliver an integrated direct response effort that maximizes its customer acquisition and retention programs at the lowest possible cost.


An interactive marketing and tracking agency, ORB counts as clients mySeasons.com, Citigroup, e-Citi, Sprint Corp., Coty USA and Sony Electronics e-Solutions Co.


Launched in 1997, Forbes.com ranked 90th among overall sites in unique audience, according to October findings by Nielsen//NetRatings. It placed 44th among business sites that attracted the most visitors, the survey showed.


ORB will create incentive programs to drive registration and repeat visits and develop customer relationship management solutions for the online news site at www.forbes.com.


"It's also about driving registrants to specific areas within the site that the registrants would be most interested in," Pakula said.
Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here