Opt In Creates E-mail Unit

Share this content:
E-mail marketing company Opt In Inc. has created an e-mail design division known as Right Brain Inc.

The unit will handle creative services through every stage of an opt-in e-mail campaign. This includes copywriting, choosing appropriate incentives for consumers and using rich media and HTML to embellish messages.

Opt In also debuted an e-mail tracking system through Opt Track, an e-mail list delivery and tracking division. The new tracking service allows marketers to monitor all phases of their opt-in e-mail campaign through a secure Internet site.

In other news, Opt In, Boca Raton, FL, bought a minority interest in Direct Media Buyers Inc., an online media buying agency also in Boca Raton. Opt In gained access to the banner ad inventory owned or managed by Direct Media Buyers. Opt In will be able to offer its clients a larger discount on online media buys. Also, Direct Media Buyers will have access to the e-mail lists owned and managed by Opt In.

Next Article in Agency

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above