Online Ad Agency Hook Media Files for Bankruptcy Protection

Share this content:
Hook Media Inc., a 3-year-old online ad agency and data analysis firm based in Boston, has filed for bankruptcy protection and plans to sell most of its assets to traditional advertising agency Havas Advertising.


Don Epperson, Hook Media's president, told The New York Times that the company filed for Chapter 11 bankruptcy because one of its largest clients was "having financial difficulties." He did not name the client.


The company at its peak employed more than 100 people at offices in Boston, Atlanta and New York. Hook Media closed its Atlanta office in February, putting 10 people out of work. It also cut staff at its New York and Boston offices at that time, reducing its headcount to about 50 people.


Also in February, Hook Media started Artemis, a $10 million data management and reporting system that collected campaign data such as anonymous impressions, clicks and activity from ad servers. The company applied for a patent on Artemis.


Sign up to our newsletters



Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above