One on One: Ji Krinsky on Creating Genius Experiences

Share this content:

It started as Rap Genius, crowd-sourcing comments on song lyrics, and evolved into Genius, a large-scale publisher serving video, audio, and "encyclopedia of music" content to a devoted community of fans: 1.6 million followers on YouTube alone. I visited their spacious Gowanus headquarters — the ground floor converts easily into a club — to hear from Ji Krinsky, VP of brand partnerships, how Genius is leveraging its organic relationships with musicians and celebrities to help brands (especially in fashion and entertainment) offer experiences to a unique, valuable, and well-defined audience — all 85 million of them.


Next Article in Agency

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above