One on One: Being a Creative-First Agency

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Mustache co-founder and CEO John Limotte discusses why his agency is staffed by designers and producers instead of account executives.

Agencies tend to be accounts-based and highly data driven. But there's still a lot of room for marketers to explore creative. That's the stance John Limotte took when he co-founded Mustache, an agency that prides itself on creativity.

Here, we discuss the strategy behind a creative-driven agency and the nuances of how marketers are tackling the big digital trends of the day, like video.

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