@Once Putting on E-Mail for Ritz Interactive

Share this content:
Ritz Interactive Inc. named @Once, Portland, OR, as its e-mail marketing services provider for the RitzCamera.com, WolfCamera.com, CameraWorld.com and BoatersWorld.com sites.

The company looked at seven other firms, including CheetahMail, Responsys and YesMail. First Media Works, San Clemente, CA, previously distributed e-mails, but there was no incumbent.

"We were looking for a company that can help us grow our list and that can help us refine the look and feel of our lists, but also to really help us with our data mining efforts," said Joe Nardolilli, senior marketing manager at Ritz, Irvine, CA.

@Once will handle targeting, deployment, mailing list management and reporting for Ritz's photography, boating and fishing sites. Emphasis will be paid on Ritz's e-mail newsletters to about 1 million consumers who registered on the sites or are customers.

E-mail accounts for 5 percent to 10 percent of Ritz's revenue. Much of the rest comes from traffic driven by offline partners like Ritz Camera and Wolf Camera and ads on television, radio, ROP and freestanding inserts.

In addition, contests, sweepstakes and giveaways as well as deals with AOL, MSN and Yahoo contribute. Ritz also uses shopping bots and search engines like Google and Overture to drive traffic.

@Once's main challenge is to optimize Ritz's current database.

"E-mail did not represent a substantial percentage of our overall business, and that's one of the reasons for us to focus on that," said Andre Brysha, vice president and chief marketing officer of Ritz. "We feel there is a lot of potential, and we hope to get it to a more substantial level."

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above