Omnicom's Media Blitz Touts Simplexity

Share this content:
Omnicom Group agencies, RappDigital, New York, along with Rapp Collins-Dallas and The FOCUS Agency, also in Dallas, have launched a multimillion dollar marketing campaign for, Reston, VA, a new online service specializing in comparison-priced phone service offerings to consumers and small businesses, with $4 million in backing from Best Buy Co. Inc., Minneapolis.

The agencies' coordinated media blitz began this week, and includes full-page ads in The Wall Street Journal, USA Today, Fast Co. and Time magazine as well as online marketing initiatives at ZDTV and Yahoo Internet Life.

John Jastrem, chairman at Rapp Collins-Dallas, said the partnership represented complete support for the client at every turn, with all bases covered.

"Our agency alliance is a media- and channel-neutral way to manage's entire consumer buying process, from general brand building to actual customer acquisition, retention, transactions and value enhancement," Jastrem said.

Omnicom's The FOCUS Agency is handling the Web-based company's mass brand and customer acquisition advertising; Rapp Collins-Dallas is managing database development and small business direct mail; and RappDigital is directing all interactive consulting, creative and integration-services efforts. is the first online service providing side-by-side comparison and selection of telecommunications services direct from major U.S. carriers, including AT&T, Cable & Wireless, Global Crossing, MCI WorldCom, Qwest, Sprint, and Teleglobe. The company intends to compete with all major carriers by providing key advantages to customers, including time savings, ease of use and complete access to an array of telecom products and service offerings. Customers also will be given the full ability to submit anonymous requests for proposals and receive customized bids from multiple carriers.

According to Simplexity, "The data is organized in a neutral and unbiased apples-to-apples format for easy comparison, and customers can purchase telecom services right on the site." Earlier this month, it received a $4 million equity investment from, as part of a strategic alliance that will offer services on the Web site and special promotions in association with technology and entertainment products available in Best Buy's retail stores.

Bill Bellows, chief marketing officer at, said the company fully understands the importance of integrating mass branding with marketing services. He characterized Omnicom's strategic alliance as one that would "provide us with strong complementary skill sets and, ultimately, greater value."

Simplexity said it hopes to change the way telecommunications are bought and sold. As part of its goal, the company wants to bring "order to the complex and confusing telecommunications marketplace."

The company has raised $28.5 million from both strategic and venture capital investors. Its lead financial investor is ABS Capital Partners, and the lead strategic investor is Best Buy Co Inc.

Next Article in Agency

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above