Omnicom's DAS to Acquire M/A/R/C

Share this content:
Omnicom Group Inc., New York, said this week that its Diversified Agency Service division would acquire M/A/R/C, Irving, TX, an integrated marketing services company with a track record in brand analysis and measurement, and through its Targetbase business, extensive customer relationship management expertise.


Sharon Munger, chairwoman at M/A/R/C, said the agreement would help the agencies pursue a technology landscape and marketplace that is undergoing radical transformation. She said the key will be "to leverage the technology, customer insight and marketing resources into integrated solutions" that work for clients.
Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here