Omnicom's DAS to Acquire M/A/R/C

Share this content:
Omnicom Group Inc., New York, said this week that its Diversified Agency Service division would acquire M/A/R/C, Irving, TX, an integrated marketing services company with a track record in brand analysis and measurement, and through its Targetbase business, extensive customer relationship management expertise.

Sharon Munger, chairwoman at M/A/R/C, said the agreement would help the agencies pursue a technology landscape and marketplace that is undergoing radical transformation. She said the key will be "to leverage the technology, customer insight and marketing resources into integrated solutions" that work for clients.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above