Omnicom Group Buys Stake in Dash.com

Share this content:
Advertising and marketing communications giant Omnicom Group, New York, is expected to pay $25 million for a 20 percent stake in Dash.com, an Internet start-up launched 14 months ago.


In addition, chairman/CEO John Wren said in a published report that Omnicom was considering the purchase of additional stakes in more Internet-related service companies "in the coming weeks."


Wren said the interest in more online-oriented companies was part of a long-term strategic plan to help keep the company diverse. "I didn't get into them or make investments because they are financial plays," Wren said. "I thought they were going to be new avenues to communicate with customers or provide channels to distribute through."


Dash.com will allow Omnicom to put its foot further into the door of Internet advertising and marketing as it seeks to compete against firms like DoubleClick and Real Media, both of New York. Omnicom also owns a small percentage of L90, Santa Monica, CA, which buys advertising online and sends banner ads to Web sites.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above