Omnicom buys CRM specialist Expert Communications

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Omnicom Group Inc.'s Diversified Agency Services division has bought Expert Communications Inc., a San Francisco direct marketing agency that specializes in serving clients in financial services, healthcare, telecommunications and utilities.

Expert Communications will operate as part of Omnicom's Star Marketing Group, which includes customer relationship marketing-focused agencies including Javelin Direct, Innovyx, Optima and Critical Mass. Terms of the deal were not disclosed.

"Their deep expertise in CRM specifically and their ability to convey complex and highly regulated communications in financial services and technology as well as healthcare" attracted Omnicom, said Ed McNally, president/CEO of Star Marketing Group.

Expert Communications will keep its name and retain its staff of 60. Bara Oscodar and Colleen Cramsie founded the agency in 1995. The shop offers creative, database marketing, production, modeling, analysis, data warehousing and account services.

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