Omnicom buys CRM specialist Expert Communications

Share this content:

Omnicom Group Inc.'s Diversified Agency Services division has bought Expert Communications Inc., a San Francisco direct marketing agency that specializes in serving clients in financial services, healthcare, telecommunications and utilities.

Expert Communications will operate as part of Omnicom's Star Marketing Group, which includes customer relationship marketing-focused agencies including Javelin Direct, Innovyx, Optima and Critical Mass. Terms of the deal were not disclosed.

"Their deep expertise in CRM specifically and their ability to convey complex and highly regulated communications in financial services and technology as well as healthcare" attracted Omnicom, said Ed McNally, president/CEO of Star Marketing Group.

Expert Communications will keep its name and retain its staff of 60. Bara Oscodar and Colleen Cramsie founded the agency in 1995. The shop offers creative, database marketing, production, modeling, analysis, data warehousing and account services.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above