OgilvyOne Taps Fetherstonhaugh as CEO

Share this content:
Brian Fetherstonhaugh becomes CEO at WPP Group PLC's OgilvyOne Worldwide in October. He succeeds Reimer Thedens, 55, who will stay on as chairman until retirement in 2005 after 10 years at the helm.


Fetherstonhaugh, 46, a Montreal native, currently is chairman of Global Brands, part of the Ogilvy & Mather ad agency network. He is based in New York, also headquarters to OgilvyOne Worldwide.


Fetherstonhaugh's replacement at Global Brands is John Seifert, a 25-year agency veteran and global account leader on American Express Co., BP and DuPont. In this role, Seifert, 47, will be involved with Ogilvy's 20 largest global brands while serving as global leader on his existing accounts.


OgilvyOne Worldwide has 115 offices in 56 countries. Clients include Cisco Systems, Coca-Cola Co., GlaxoSmithKline, IBM Corp., Nestle, American Express Co., Unilever and SAP.


Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above