OgilvyOne, MindShare Consolidate DM Media Divisions

Share this content:
OgilvyOne Worldwide merged its media planning and buying division with fellow WPP Group PLC media agency MindShare Worldwide's mDigital and mDirect arms to create what they claim is the world's largest direct response media operation.


The new company is called mOne Worldwide, led by CEO Nasreen Madhany, who was worldwide media director at OgilvyOne in New York. Local CEOs will run local markets, reporting to a board of executives from OgilvyOne and MindShare.


Such consolidation between media arms of an agency holding company is increasingly common. Agencies aim to benefit from economies of scale, avoid overlap and stay competitive as clients seek shops with global reach.


MOne will work closely worldwide with OgilvyOne, the world's leading direct agency, and MindShare, a media agency with billings last year of $20 billion. OgilvyOne and MindShare are part of WPP, a London-based agency holding company with brands like Ogilvy & Mather and J. Walter Thompson Co.


The new entity will offer media services in direct marketing, direct response and interactive television, e-mail marketing, online advertising, broadband and other emerging technologies. Its clients include American Express Co., Unilever and IBM Corp.


close

Next Article in Agency

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above