OgilvyOne Launches Database Management Product
Launched initially in Japan and the Philippines, the new software product collects and manages data for local relationship marketing programs while running regional campaigns. It's currently being applied to some 50 databases for 12 Asia market clients including Seagram, Nestlé and DuPont.
OgilvyOne Bridge was developed inhouse by OgilvyOne in Asia at a cost of more than $5 million. It was tested in Hong Kong and Malyasia.