OgilvyInteractive Worldwide Wins Tenneco Europe
OgilvyInteractive Belgium will build and launch a central European site for Tenneco (euro.tenneco.com) and handle all online marketing efforts in coordination with regional agency offices.
Linking price quotes to CRM opens new personalization opportunities
Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads.
Western Union's head of global social strategy explains how tapping into customers' distinct cultures and needs creates engaging, relatable stories that prompt action.