OgilvyInteractive Worldwide Wins Tenneco Europe
OgilvyInteractive Belgium will build and launch a central European site for Tenneco (euro.tenneco.com) and handle all online marketing efforts in coordination with regional agency offices.
Ogilvy & Mather North America Chairman and CEO John Seifert will take the global helm in September.
The promotion agency veteran led creative efforts at Frankel/Arc for the past two decades.
Google adds some right-side creativity to the left-side logic of its Hummingbird search algorithm. Marketers should be left humming a happy tune.