Ogilvy named an AOR for UnitedHealthcare

Share this content:

Ogilvy New York has been named advertising AOR for UnitedHealthcare.

Ogilvy was one of four finalists in the review, conducted by Select Resources, an Ogilvy spokesperson said. The other finalists were not named. Deutsch LA previously handled the account.

"Healthcare is becoming an increasingly personalized experience,” said Chris Gibson, United Healthcare's CMO, in a statement. “Therefore we wanted to partner with an agency that can effectively reach our various stakeholders across multiple touch points with a unified but unique message."

Ogilvy One has previously done some direct marketing work for Secure Horizons, which is part of United Healthcare, the spokesperson said.

“We're thrilled to be working with a national health care leader in UnitedHealthcare," said Carla Hendra, chairman of Ogilvy New York in the statement. "We quickly recognized that this is an innovative company making enormous, positive contributions to how employers and individuals access and use health benefits, and they have an exciting story to tell."

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above