Ogilvy & Mather makes two high-level digital hires

Share this content:

Ogilvy & Mather, looking to expand the agency's social media strategies into new markets and expand its mobile marketing, hired two new digital heads, the agency said in a press release. Tom De Luca was tapped to be the agency's new COO of social media, and Julie Renwick is now executive director of mobile of Ogilvy North America.

De Luca formerly worked for Warner Bros. Entertainment, where he was the VP of worldwide interactive marketing. He developed campaigns for franchises including "Harry Potter," "Batman," "Sex and the City," "Gossip Girl" and "The Vampire Diaries," and pioneered a partnership with Facebook allowing consumers to purchase Warner Bros. film properties on the site.

Renwick was formerly executive producer of mobile and social plaforms for R/GA, where she worked on mobile and social media initiatives for companies including Nike, Wal-Mart Stores, Tiffany & Co., Avaya, Johnson & Johnson and SC Johnson & Son.

"Mobile and social are huge, growing areas. Clients are beginning to demand mobile and social in all their marketing plans," said Brandon Berger, chief digital officer for Ogilvy & Mather. "Any marketing strategy you create will have a mobile component."

"It's no longer a channel issue," he said. "It's about consumer behavior."

He noted that De Luca's "strong operational skills" will help the agency create a solid structure and scale for its social offerings, and Renwick, he said, was chosen for her ability to not just strategize mobile marketing plans, but see each through to its successful execution. 

Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here