NutraOrigin Hires Hacker for Launch

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Nutritional products maker NutraOrigin tapped The Hacker Group, Bellevue, WA, to launch a line designed to boost health and the treatment of common health conditions.

The multiphase campaign will use Hacker's PowerTest testing methodology to refine the list, offer and creative to help NutraOrigin, Lake Success, NY, acquire and retain customers. The effort breaks this quarter.

NutraOrigin is launching 13 products that address prenatal care, cardiovascular health, blood sugar, premenstrual and menopausal support, cellular health, general wellness and osteoporosis.

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