Novo/Giant Step Becomes Semaphore

Share this content:
Bcom3 Group Inc. changed wholly owned subsidiary Novo/Giant Step's name to Semaphore Partners Inc.


A combination of Novo Media Group Inc. and Giant Step Productions LLC, Novo/Giant Step was created last fall to strengthen Bcom3's interactive marketing services. Since its merger, Novo/Giant Step has served clients such as Kraft Foods, Philip Morris Cos., General Motors Corp., Procter & Gamble Co., Lexis-Nexis, Continental Airlines and BEA.


With the change to Semaphore, both companies are officially combined.


Bcom3 defines "Semaphore" as a "visual system for sending out information by means of two flags."


The company says the word conveys that people can communicate without regard to geography, time and distance. The new brand will use that metaphor for its services, especially for the way technology helps drive customer loyalty.


Kelly A. Rodriques, chairman/CEO of Novo/Giant Step, takes that title at Semaphore. The agency will have headquarters in San Francisco and offices in New York, Chicago and Detroit.


Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above