Northwest Airlines Flies With CyberSight

Share this content:
Northwest Airlines Corp., the fourth-largest air carrier, has named CyberSight as its interactive agency of record, replacing Interpublic Group's Zentropy Partners.


Northwest Airlines, Minneapolis, has tasked CyberSight to develop its global strategy and implement localization across key markets. CyberSight has already worked on Northwest's Web site to redesign the airline's home page as part of this assignment.


"Our goal for the redesign was to give Northwest Airlines' business and leisure travelers what they wanted: streamlined navigation, fast access to fares, tickets and flight status, enabling them to transact efficiently," said Karen Lowe, vice president of marketing at CyberSight, Portland, OR.


CyberSight is owned by Canadian communications conglomerate MDC Corp. through its Maxxcom Inc. subsidiary. Clients include Quaker Oats Co., Visa International, Dole Food Co., Nissan, IBM Corp. and Honda, among others.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above