Nielsen launches news portal for JWT

Share this content:

Media giant Nielsen Co.'s Nielsen Business Media and ad agency JWT partnered to debut JWT NewsWatch, a customized information portal for the shop's employees.

The joint effort will offer JWT staffers access to content from more than 40 Nielsen titles including Brandweek, Adweek, Mediaweek, Billboard and the Hollywood Reporter. InfoDesk's enterprise news management technology powers the Web site.

"Our goal is to provide a completely customized product that filters the news and information that gets to the heart of what JWT employees need to do their jobs better and to serve their clients more effectively," said Howard Applebaum, vice president of licensing and events at Nielsen Business Media, in a statement.

JWT NewsWatch has a landing page with advertising, marketing and media news from Nielsen-owned publications as well as the New York Times and the Wall Street Journal. There is a section devoted to JWT and 19 client-specific pages.

Loading links....
close

Next Article in Agency

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here