Nielsen launches news portal for JWT

Share this content:

Media giant Nielsen Co.'s Nielsen Business Media and ad agency JWT partnered to debut JWT NewsWatch, a customized information portal for the shop's employees.

The joint effort will offer JWT staffers access to content from more than 40 Nielsen titles including Brandweek, Adweek, Mediaweek, Billboard and the Hollywood Reporter. InfoDesk's enterprise news management technology powers the Web site.

"Our goal is to provide a completely customized product that filters the news and information that gets to the heart of what JWT employees need to do their jobs better and to serve their clients more effectively," said Howard Applebaum, vice president of licensing and events at Nielsen Business Media, in a statement.

JWT NewsWatch has a landing page with advertising, marketing and media news from Nielsen-owned publications as well as the New York Times and the Wall Street Journal. There is a section devoted to JWT and 19 client-specific pages.

close

Next Article in Agency

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above