NewWorld Licenses Software to Enhance E-Mail Campaigns

Share this content:
SEATTLE -- NewWorld Commerce, a provider of e-marketing campaign software, said yesterday that it would license software from Vendaria to video-enable its online marketing platform.

The video software allows NewWorld to offer its customers the ability to add rich media to its Web site and e-mail marketing campaigns.

NewWorld, Kirkland, WA, which creates target filters and customer profiles, intends to personalize different aspects of the campaigns, including the subject line, the salutation and voice messages.

"The video capabilities will allow companies to collect information and interact in a way that the customer wants to receive it," said Shelly Larson, vice president of strategic business alliance at New World.

Meanwhile, Vendaria, Seattle, will host the videos, which can be viewed by users with modem speeds of 36K and above. The software, Vendaria Enliven, will be included in NewWorld's HTML or text formats.

"We have the technology infrastructure to make videos available for many different marketing initiatives," said Scott Ferris, CEO of Vendaria. "Because e-marketing is becoming more prolific, it is necessary to create unique campaigns."

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above