News Byte: Zain Raj Buys Shapiro; Starts New Insights Firm

Share this content:
Zain Raj
Zain Raj

Ex-Epsilon Agency Services chief Zain Raj today announced that he has acquired a majority stake in the market research firm Shapiro and will form a new "insights and ideas" company to be called Shapiro + Raj.

Founded in 1955 by Leo J. Shapiro, the firm is known for its execution of social and behavioral science methods pioneered at the University of Chicago. Its clients over the years have included Coca-Cola, McDonald's, Kimberly-Clark, and Wrigley.

"Most marketers today are suffering from information overload, drinking from the fire hose of data coming at them, much of which is siloed within disparate pockets of their organizations," Raj, who will serve as CEO of the new firm, said in a statement. "We formed this new entity to help marketers integrate this data and deliver insights and big ideas by pairing behavioral dimensions of market research with the latest in analytical capabilities."

Raj was most recently CEO of Epsilon Agency Services. Earlier, he was CEO of Euro RSCG Discovery and also served in leadership positions at FCB, JWT, and Grey.

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above