News Byte: SapientNitro Acquires Campfire; Will Go to Bat for Red Sox

Share this content:
Campfire will dig in on telling story of the Sox
Campfire will dig in on telling story of the Sox

Integrated marketing agency SapientNitro today announced it has acquired Campfire and has engaged in a partnership with the Boston Red Sox to collaborate on telling the story of Fenway Park and creating "enhanced images that reflect the real-time nature of today's world."

The acquisition of Campfire will no doubt help with the first part of that mission. The agency is known for its multichannel storytelling prowess, as well as the fact that two of its founders helped create The Blair Witch Project. In a release announcing the deal, SapientNitro stated it would put Campfire to work on strengthening its branded content, entertainment, social engagement, and interactive film capabilities. No financial details were released.

Campfire has been regaled with awards and praise for interactive multichannel campaigns for clients such as Infiniti and the TV shows Game of Thrones and Hunted. The agency's Chief Creative Officer Mike Monello and partner Gregg Hale both worked on the controversial The Blair Witch Project—Hale as its producer.

Meanwhile in Boston, SapientNitro will help direct the defending World Series champions' digital strategy and find new ways to use technology to connect with fans. The agency said it intends to explore interactive experiences in multiple channels to get the job done. The partnership will be made plain on April 4, opening day in Boston, when fans will first see the Sapient Corporation logo emblazoned on Fenway's left field wall, aka "The Green Monster."

“We are living in a time of unprecedented change in people's lives, as highly connected consumers move seamlessly between physical and digital environments,” said Bill Kanarick, chief marketing officer of Sapient Corporation. “With this rapid evolution comes an unprecedented opportunity to take already powerful experiences and treasured traditions and extend them in new and exciting ways.”

 


Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above