News Byte: Sadoun Named to Head Publicis Worldwide
“This appointment comes as a natural step in Arthur's career path within our Groupe,” Levy said in a statement released by the company today. “Arthur will pursue the work begun by Jean-Yves Naouri aiming to make Publicis Worldwide the Groupe's most performing network.”
Sadoun joined the company as CEO of Publicis Conseil in 2006, was named CEO of Publicis France in 2009, and then managing director of Publicis Worldwide in 2011. The unit employs more than 11,000 people in 80 countries serving clients including L'Oreal, Nestle, Hilton Honors, Coca-Cola, Paypal, and Siemens.
“Publicis has built its success on…innovation, client obsession, and entrepreneurship,” Sadoun says. “It is my task, in a world of radical change, to ensure that these values are lived stronger than ever.”